It’s Not Enough To Just Have A Website – What Else Do You Need To Boost Your Business?

August 21st, 2017


If you’re a local roofer and looking for a digital marketing partner to help take your business to the next level, you’ve come to the right place. Is your website your “#1 sales and marketing tool for your roofing business”? That’s the first thing to ask yourself while developing your local digital marketing strategy.

How easily can your company be found when someone searches for “XYZ roofers”, or “roof replacement in San Jose, CA”? People are searching the web right now for roofers like you. Will they find you or one of your competitors? Numerous roofing companies across the country rely on Frisco Web Solutions to help them generate more website traffic, leads, and sales.

Let us help you develop an internet marketing strategy to drive more qualified local visitors to your site and convert them into sales and leads – a complete solution to ensuring your phone will always ring!

Determine your true marketing ROI with Advanced Analytics & Tracking

If you’re like most roofing companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Frisco Web Solutions, we precisely measure and track each and every advertising campaign, right from Pay-Per Click to SEO to email newsletters and more, to discover the advertising and marketing strategies work and which should be altered or eliminated.

However, don’t worry! You won’t receive loads of spreadsheets or reports to analyze! We know your busy schedule running your business. That’s why we’ll also analyze your data and provide you actionable suggestions to measurably improve your performance. At Frisco Web Solutions, our marketing analytics services incorporate:

►  Website Analytics and Tracking
►  Google Analytics Consulting
►  Conversion Rate Optimization
►  Custom Research and Analysis
►  Ad Tracking and Measurement

 

Precise measuring and tracking is truly the first step in marketing your roofing business online so you can truly quantify your marketing investments.

Your roofing company on the #1 page of Google

►  Improve your search engine rankings with SEO & content marketing – to rank well organically, you must establish and promote your local roofing company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo needs three things:

o Your website must be coded in a way that makes it easy for search engine’s algorithm to find, crawl, and categorize your website.

o You create web page after web page of unique, relevant, and remarkable content.

o You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority.

When you hire Frisco Web Solutions as your Roofer SEO Company and content marketing partner, you’ll receive a dedicated account manager in addition to a support team that includes an analyst, web designer/developer, and a dedicated, professional content writer.

►  Pay-Per Click Advertising for roofers – When a prospective customer needs to request service from a local roofing company, where do they turn? The vast majority of digital traffic is through search engines such as Google, Bing, and Yahoo. PPC (Pay-Per Click) is a wonderful way to drive more local visitors to your website and get more sales and leads.

Apart from local SEO and content marketing, PPC is a great way to make your company visible on the #1 page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When we manage your PPC account, we’ll handle everything – from keyword discovery and ad copy creation to bidding and split testing.

Why Frisco Web Solutions?

Frisco Web Solutions is much more than an SEO company – we truly see ourselves as a digital marketing partner to your roofing business. We promote your roofing company as if it were ours and we endeavor to truly realize your services, products, sales process, competitors, industry, and market to successfully market your roofing company on the web, all while tracking and measurably justifying our investment in our online marketing services.

Increase Traffic & Leads With Promising Real Estate Online Marketing Services

July 28th, 2017


Numerous industries that used to be driven by conventional marketing approaches such as broadcast, direct mail, and print ads are now seeing a gradual shift towards digital marketing, and real estate is amongst those industries. An increasing number of customers use the Internet as their prime source of information prior to making any serious investment, and with a solid approach, you can use this to your advantage.

If you are new to online marketing, SEO (Search Engine Optimization) for real estate agents is an essential part. If you are serious about attracting leads and business online but don’t actively do SEO on your site, it’s time to get started. The following SEO strategies will help you ensure that search engine users seeking for realtors in your area can locate you.

Research Keywords

Prior to executing an efficient SEO approach for your real estate website, it is imperative to do some research. Particularly, keyword research! You need to be aware of the keywords that will be a magnet for the right audience to your website. For real estate agents, local keywords are key, and using the right ones is the backbone to any successful SEO tactic.

For this, Google’s Keyword Planner is amongst the ideal tools that show keywords that are often searched and the number of businesses attempting to rank for them. Google’s auto-complete feature in the search bar also provides you the ideas to make the task a lot easier.

Include Keywords On Your Website

Now that you are aware of what your target audience is looking for, start incorporating those keywords and phrases on your website. This doesn’t mean just throwing pasting them into random places and hoping for the best, though. Putting too many keywords, or even simply extraneous keywords, is a method called keyword stuffing, and can actually impact your rankings significantly if Google takes notice.

Instead, concentrate on putting keywords in places like body copy, headers, and title tags. By including them where users would logically look to discover what a page is about, you can be certain that Google will link those words to your page.

Connect Audience With Persuasive Content

Apart from using keywords on existing pages, you should also try to consistently create new content for the website. To generate organic traffic, persuasive content always works wonders. Ensure to keep the site updated through blogging. Consider starting a blog page if your company doesn’t already have one. The blog post should be informative, offering the audience with the information regarding the market like useful tips, statistics, home maintenance & upkeep, design information, and home repair tips.

Moreover, do not miss to post about the most expensive homes sold recently along with the pictures. Albeit these posts won’t necessarily lead directly to new customers and sales, they will magnetize visitors to your website and amplify awareness of your business.

Incorporate High-Quality Multimedia

Selling properties is highly dependent on potential buyers’ perceptions of your offerings, so video and images are particularly imperative in real estate. Individuals looking to invest in a property would certainly anticipate picture online. Showcasing less-than-helpful images or not having images will likely drive away traffic from your website, which can have a negative impact on your rankings.

Consider incorporating high-quality images along with virtual tours of properties that will lure prospective customers to contact you and discover more. Remember, when including images on the website, the indispensable thing to consider from an SEO perspective is image descriptions and alt tags.

Partner With Frisco Web Solutions

As you consider these SEO approaches for realtors, ensure to remember – effective SEO takes time. You won’t experience success overnight, but you can get started right away. Be patient, and the efforts will definitely pay off. Give prospective customers with valuable information before anything else, and in turn, they will turn to you when they’re ready to buy.

Need help getting started with an SEO plan for your website? The dedicated team of internet marketing professionals at Frisco Web Solutions is more than happy to help. Get connected today and discover how we can create an effective internet marketing strategy for your website.

Promote Your Electrician Business with Proven Web Marketing Strategies

June 27th, 2017


If you don’t see your company’s website listed on the first page of search engine, you are probably losing business to other electrician contractor and electricians. Frisco Web Solution can certainly help! We have proven experience helping electricians boost organic search visibility, traffic, leads and sales. With thousands of self-proclaimed “SEO experts”, it can be hard to differentiate fact from fiction. At Frisco Web Solutions, we offer complete transparency and services backed by tangible data.

3 key things your website will need to rank above other electricians include:

►  Our website code required to be convenient for search engines to find, read, index and rank.

►  Your offsite factors must be optimized to strengthen your site’s authority.

►  Your onsite content must establish your company as an authority in the electrical industry.

SEO Process

#1 Extensive Website Tracking & SEO Audit

You cannot make the most of what you do not precisely measure. We market clients’ businesses as if we own them ourselves. So as to offer you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same was a great CFO would look at your financials. The majority of SEO providers show off traffic and rankings. Guess what? Neither of these metrics matter if you are not experiencing augment in profit, revenue and booked jobs from organic searches.

A typical SEO audit includes:

►  Analysis and evaluation of your company’s presence online – social media, linkscape, and more

►  Analysis and evaluation of your website code, structure, and content

►  Competitor analysis

►  Keyword research and identification

►  Analytics and SEO software implementation

►  A business intake so that our account managers see your business from an owner’s perspective

#2 Fundamental Improvements

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any fundamental progresses needed to facilitate your ongoing SEO success. To rank well on Google, you will certainly require well-optimized onsite content. However, if your website is not coded and structured appropriately, the search engines will never see the wonderful content you create. If code and site structure concerns are recognized while SEO audit process, it must be fixed prior to any content optimizations are done.

Albeit every situation is unique, typical foundation improvements include things like revising your website’s title & meta tags, renaming several web pages, providing the website files a more logical structure, progressing the website speed (load speed is a key ranking factor), enhancing the local SEO by creating more geographically relevant content, and also recoding the website onto a CMS (Content Management System).

#3 Content Creation & Marketing

With the right foundation in place, and armed right keywords, the updating the content on the website and when necessary, create new website pages is the next step in the SEO process. Contrary to what you might think, Google does rank websites – it ranks Web Pages. Each page of content on the website provides you a prospect to rank for a particular set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat and each page of content is like a baited line thrown into the internet sea of fish. More lines in the water, pages on the website, equals more fish, visits, leads & sales. The content must be targeted top keywords, however, it also must establish your company as THE authority for the electrical services you offer.

#4 Optimization of Off-site Factors

Optimizing the overall footprint on the internet is the ultimate step in the SEO process. Just think of links from other authoritative websites (local chambers of commerce, or manufacturer’s pages) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility.

However, you must make out that not every link is created equal. Getting links with the purpose to manipulate Google’s ranking algorithms is prohibited and doing so can get your website barred from the search rankings. The correct way to magnetize links to your website is to earn them by creating exclusive and outstanding content, which is truly valuable to your prospective clients.

Feel free to get connected today to explore how SEO specialists at Frisco Web Solutions can help your electrician business grow with SEO!

Effective Internet Marketing Strategies For Plumbing Business

May 31st, 2017


If you own a plumbing business, you understand just how imperative it is to find valuable customers. However, flyers on a park bench and newspaper ads won’t simply get you the required business. Internet marketing, on the other hand, can facilitate your plumbing business locate new clients, highlight customer testimonials, and spread the word about special promotions.

Here are some effective strategies to market your plumbing business online:

Active Social Media Presence

To interact with existing and prospective customers through informative posts like blogs or any other content, social media like Twitter or Facebook serves to be a wonderful channel. Not only does social media share your content with your connections, but their connections as well, which makes it a channel that can reach hundreds of people at a time.

Blogging

A website should be more than a place where your customers can find a list of services and your contact. Offering practical information and tips is the perfect platform. Posting informative blogs regularly will help to build trust with the customers, which is crucial for a strong business/customer relationship.

Long-Form Content

It should be the top priority of the internet marketing strategy to-do list if you’ve never published long-form content. It helps to rank the page higher in search results, which is crucial to get site traffic. Consider writing a long-form content that includes a glossary of common terms used by plumbers and in-depth definitions of each. Or, create a write-up on preventing common plumbing issues or anything else related to the same.

Monthly Newsletter

Provide your prospectives with special plumbing deals through email newsletters in addition to informational, practical content. Newsletters are a great place to provide monthly promotions, which is a promising way to thank customers for either being or considering your service.

If you need a hand getting your internet marketing campaigns up and running successfully, get connected with SEO expert in your area.

Effective Small Business Internet Marketing Strategy To Get Your Phone Ringing

April 28th, 2017


Every time we highlight an industry that can benefit from local internet marketing services and several easy steps to follow to get your phone ringing for more sales inquiries. This time we are focusing at SEO strategies for plumbing business.

Consistent Citations

The importance of consistent citations to local businesses cannot be emphasized enough. This includes the same name, address and phone number (NAP) mentioned across the web. An error in your contact number or a spelling error in your address can send signals to search engines about the reliability of your company, knocking you down the plumber SEO rankings. The most scalable way of achieving this is to create business directory listings that are based around your niche and locality.

Geo-Targeting the webpages around the location

After creating your plumber website it may be that your site only targets a broader city of where you’re based. This is fine, but also means that you may not be as optimized for very local searches within smaller towns within that region. So how do you show up for very local searches within your city?

Here are a few ideas:

  1. Base a case study of work you did in these locations. Include the plumbing problems you solved, testimonials from your customers, and photos of the job.
  2. A history of waterworks within a specific region. Who supplies the water in that region? Is it soft or hard water? The average cost of water bills, etc.
  3. If you have staff who live in a particular town, conduct an interview with them about what they love so much about that town.

 
Get Social Now

You need to setup your social media profiles across the big four, Facebook, Twitter, Google+ and LinkedIn. Then you need to start gaining followers that are a blend of spokespeople in your industry and potential customers who can catapult your company message throughout the digital stratosphere.

Think about the types of questions consumers are asking about plumbing and search for these across the platforms. Like on Twitter search “need a plumber”, “plumbing tips”, and “plumber help” and reply to the types of queries users need help with.

In the age of the gift economy free plumbing advice can reap fantastic rewards for future call outs in your local area. As a plumber your time is precious, so using some automation and scalability will save you a lot of time and hassle.

It’s fair to say we have only just touched the tip of the iceberg on how to promote your plumbing company on a local level, but these plumber SEO tips are sure to set you up for greater things to come.

Be sincere and helpful and the inquiries will come!

How To Promote Dental Business Online

March 16th, 2017


First Place Is Everything

Do you have a practice website? Is it listed on the first page of Google search results? If not, you probably need professional Search Engine Optimization services. Gone are the days when all you needed was a Yellow Pages’ full-page advertisement to attract new patients. But, today, all you need is to rank on top of Google search results for the same, as most of the people search for information on the internet.

Search Engine Optimization is one of the highly result-oriented strategies for online marketing that helps to augment any website’s visibility on a search engine like Google, for a specific set of keywords such as “dental implants San Jose” or “dental veneers Los Angeles”. This is what actually makes it convenient for people searching for dentists to get connected with you. All you need is to invest in professional services to rank your website higher; the two go hand in hand.

Consistent work on SEO tactics and monitoring is required to preserve the search result rankings on top because there is no such thing like a one-time push to work out for the web presence issues. For instance, would you ever tell the patients they just need to see you only once for a cleaning? No, to keep up the most favorable oral health, you would insist on the significance of regular dental visits. It is no different with promoting the business online.

It is intricate to analyze and interpret SEO. You will certainly need to get connected with an SEO expert to get professional advice to promote your dental business online!

What is Responsive Website? And why your business needs one!

November 8th, 2016


Every business requires a website that is quick loading, easily accessible on any device-laptop, desktop or mobile and full of informative information. You will find it all at one place if you hire a web design company to get a responsive website for your business.

What Is Responsive Website?

A responsive website, in layman language, is a website that is specially designed to be accessible from any device, whether computer or mobile phone. These sites are tailored load quickly on any screen at any resolution to provide the user an instant access to the customers.

Content & SEO Are Crucial

A responsive website is not all about web design but also includes content and search engine optimization. The  more content you provide on your site, the truly indispensable your visitors will be. They will learn the benefits of ordering goods and services from you, rather than from your competitors.  Meanwhile, optimizing your website with the latest SEO techniques will help you get good search engine results.

It means that when any customer put in a search for services or products related to your business, your website will show up higher in the results.  The key is uploaded more informative content and follow white-hat SEO techniques to get scalable results.

Why Do You Need Responsive Website ?

Whether you run an organization or a startup solely managed by you, the more responsive your website is, the higher your chances of getting more customers. At the initial stage, you will need all help that SEO and responsive website design can offer.

A responsive website can give your business an edge, not in search engine results, but in other areas as well. Today, the majority of customers browse the internet on their smartphones, and if you’re site cannot perfectly fit the screen of their device, you will not get any attention or sales.

Conclusion

The sooner you get a responsive website for your business, the sooner your business will reach a new level of productivity and profitability.

Why Has Google Removed AdSense Ad Limit?

September 8th, 2016


Google has recently revised its AdSense ad limit policy and removed the restriction on the amount of ads publisher can place on one page.  Currently, AdSense publishers may place up to three AdSense for content units, three link units and up to two search boxes.

Earlier, the publisher may not place more than one “large” ad unit per page.  Here, “large” ad unit is a size similar to 300 x600 format.  Google has completely removed the section titled ‘Valuable inventory’ which cautions site owners not to let the amount of ads on a page more than the amount of actual content.  This giant search engine has removed the restriction for following prominent reasons:

#Improve We Content

One main reason behind this change is to create a better balance between quality content and advertising. Before, Ad publishers get around the ad limit by breaking the content down into multiple pages using slideshows. Removing the limit will encourage less slide-show based content, which everyone hates.

#Encourage Publishers to Test Ad Unit

Google has introduced new mobile-friendly ad units. The reason behind this is- publishers are hesitant to test new ad units. They do not want to give up any ad units that are currently in place. If they remove one of the ad units they are currently using, it could potentially lead to a loss of revenue.

#Making Advertisers Happy

Companies that are paying to advertise via mobile-friendly ad units are not receiving a high ROI if publishers are not utilizing the ads. Mid-size publishers are the backbone of the internet.

Must Have Small Business Website Features

August 1st, 2016


The success of business, big or small depends on many things. Beyond the product or service you offer, establishing yourself as an online brand can go a long way towards building your customer base and generate revenue. If you want to use your website a marketing blueprint, there are some important features must be present in your site.

Domain Name

You domain name must represent your product or service. Avoid lengthy names, hard to spell. Although, it will not affect SEO but provide great potential for misspelling.

Great Navigation

The navigation system of your website plays an integral role in user experience. Therefore, your navigation system for top and bottom must be easy, quick and friendly. You can include footer navigation and breadcrumb navigation to make it easier for users to browse through your website.

Smartly Placed Call to Action

You must locate CTA in the header and footer of each page apart from inserting in the web content. You can provide your phone number or email ID as CTA, but do not forget to accompany it with brightly colored box.

Mobile friendly Design

Mobile friendly, also known as responsive web design an essential element as majority of people browse, research information, make reservations and shop on mobile phone. Furthermore, search engines also offer added advantage to websites with responsive designs.

E-mail Sign up

Email sign up button will help you collect email addresses for lead generation. You should locate email sign up on every page. Include sign up CTA across your content for maximum impact.

Clean design, comprehensive fonts, navigation system, easily accessible contact information and quality content are some basics that every website must have.

Bottom Line, if a customer lands on your website, and does not have a positive experience, he/ she will move on.

Get Terrific Local Exposure with Reviews, Citations and Local Events

July 1st, 2016


Local businesses have faced significant changes due to the Google Pigeon update. You indeed have all reasons to panic, as you are not finding your business on Google at the position it was earlier, but there are still ways through which you can recover your position through local reviews, citation, and other local SEO tactics.

Just because things have changes, does not mean stuff you have been doing before is not relevant. Best practice always work, and therefore, you should stick to the following traditional local SEO tactics:

• Manage local listing
• Have an engaging social media presence
• Use traditional on-page tactics
• Get listed on Google My Business
• Listing on local directories

When you are being listed on local directories, make sure you optimize your profile and get reviews. It is highly advisable to collect email addresses, as this is one of the best ways to reach out your target audiences.

Get Positive Feedbacks

Take list of your customers, and feel free to contact them, and guide them where you want them to provide feedback. Using directories for local promotion always make sense because directories tend to rank higher in results than anything else. Again, ensure that you have enough amounts of reviews in every listing you are on.

Promote local event

You can host or participate any relevant local business and promote it online to not only get more foot traffic to your local store, but also build online reputation. Use proper hash tags to give your visitors the opportunity to further success of your event. Help people spread the word and promote your business.