logo
Frisco Web Solutions is a San Jose, CA based Web Development and Internet Marketing Agency. Located in the heart of Bay Area, we offer Web Design and Internet Marketing services to our customers in Bay Area.

Website Design & Development

SEO Services

Local Internet Marketing

E-Commerce Marketing

Pay Per Click (PPC)

Feel Free To contact Us

(408) 874-5254, (877) 249-1497

info@friscowebsoft.com

1278 Alma Court, San Jose, CA 95112

(408) 874-5254

1278 Alma Court, San Jose, CA 95112

mobile-logo
Top

Blog

1
0
Internet Marketing, Blog

Online shopping is not uncommon now, and hence, lots of shopping sites are available to meet your every requirement. Indeed, you can generate tremendous revenue only, but how if customers cannot find you? SEO is important for your eCommerce store to improve visibility and help you rank high in search engines. The higher the rank, the more traffic get driven to your store.

There is no ‘one-size-fits-all’ e-commerce marketing strategy. Store owners have to meticulously access their site to build custom SEO strategy and action plan to get traffic to their sites.

Here are crucial e-commerce SEO marketing tips:

Don’t Rely on Pay Per Click Totally

Many eCommerce sites invest huge on PPC to create visibility for their store. The truth is that PPC costs continue to go up and once you stop, your online presence will disappear. So, you cannot solely depend on PPC strategy and must include organic SEO practices to sustain your online visibility.

Must Not Use Duplicate Content

Search engines just hate duplicate content. Since, many online stores have a large amount of duplicate content such as product descriptions, lists, etc., they tend to get penalized by search engines.

Build a Robust Content Strategy

Consistently adding high quality, unique content on a regular basis to your online store will not only give you the high ranking but also add value for users. Always use content that is related to products and services that you sell. For instance, if you’re providing products or services to a specific city like San Jose, or cover a state like Bay Area, you must develop content based on targeted geographic area to connect with your potential customers.

Optimize Product Images

You should add related keywords into ALT tags of every image of your online store. Make sure that every keyword you use for an image is directly related. Avoid keyword stuffing.

Upload Unique Meta Description for Every Page

During onsite optimization, many eCommerce marketing professionals think that it’s fine to use same meta descriptions for every page. It’s anti-search engine. These descriptions should be written for humans with an aim to help your store get clicked once it shows up in search engines.

Bonus Tip

If you offer discount vouchers, coupon codes, etc., go ahead, and promote them on coupon sites and forums as well. It will help you with creating free links to your store, and can also get sales.

friscowebsoft
by
Share
1
0
Internet Marketing, Blog

Keywords play a pivotal role in the search engine optimization process. When a user enters a query in the search box of search engine, it breaks the term and find out pages that has related terms included in order to satisfy his query. Those terms he typed in the search box are referred as “Keywords”. For example, if a user is searching for the best saloons in Los Gatos, he will probably type “best saloons Los Gatos” in search box. In response to it, the search engine will search for the pages or websites that offers related services and produce them as search results.

It is very important to adopt appropriate keywords depicting your business practices. If you want your Youtube videos to be viewed, your website to be found or your business page to be liked, then it is extremely essential for you to use correct keywords so that when a user searches, your website, videos or pages immediately pop up in the search results. In this article, we have explained the importance of using right keywords in SEO process.

1. Focus your efforts:- The chances of grabbing the attention of potential customers are usually higher when your website or business page pops up in the top search results . This can only be done when you are using relevant keywords . If you run a local business, you should focus on targeting keywords that are prevalent in your region rather than global keywords.

2. Keyword density:- After you have chosen a set of relevant keywords, next important step is to decide an appropriate keyword density. The ideal keyword density is 3-7% for the major keywords and 2-3% for the minor keywords. However, depending on the length of the content, it can be re-adjusted. There are various free tools available on the Internet, which you could use to know if you maintain ideal keyword density or exceeding its standard limit.

3. Keyword Placement:- It is essential for you to use the keywords in such a way that they do not appear like stuffed or overused. Stuffing or overusing the keywords, alert Google bots that you are spamming with specific keywords. This could affect your Google rankings drastically. The thumb rule is to make use of keywords in a natural way so that they do not look spammed or stuffed. You could use keywords in the meta descriptions, page titles or meta keywords on your website. However, keywords must be used in creating H1, H2 and H3 headings.

4. Detailed Keyword Research:- Most of the online businesses make a mistake of targeting non-relevant keywords and end up losing potential customers. You should always conduct detailed analysis of keywords.

If you do not use relevant keywords, place them incorrectly and don’t pay attention to its density, your business can get penalties of Google. Therefore, you must always invest enough time in performing keyword research.

friscowebsoft
by
Share
1
0
SEO, Blog

Google Analytics is one of the powerful and effective tools used for monitoring and analyzing traffic to your website. It provides you immense information about who is visiting your website, what they have been looking for, how they are getting to your website, etc. To improve the effectivity of your marketing campaigns, it is essential for you to understand how customers use your website. This can be done by making use of the ‘Google Analytics’.

The data provided by Google Analytics is extremely important to look at, as if you don’t, you could be missing out valuable tweaks which could increase the efficiency of your website. The best part about Google Analytics is that it is free. You just need to provide a confirmation code that Google gives you while setting up an account on your website and after 24-48 hours, you are ready to use its immense benefits.

Google Analytics gives you inclusive information about how your website is used by the customers. It gives you plentiful information using which you can re-frame your marketing efforts. Let us have a quick look on the pointers on which Google Analytics provides you information:-

1. Time Spent on Website:- If your customers are leaving your website as soon as they entered, it is not a good sign. Customers, who spend more time on your website in exploring products and services offered by you, are more likely to make purchases or return back to your website. Google Analytics provides you information about the average time spent by the customers on your website. The digits could be seconds or minutes, but it can make a huge difference in your sales and leads.

2. Traffic Sources:- Have you ever given a thought from where all the traffic is coming to your website? Google Analytics will provide you complete information about all those sources from where traffic comes from. This way you could re-define your marketing strategies and target all those areas in a better way to grab the interest and attention of the potential customers.

3. Keywords :- Knowing which keywords are pulling in most of the traffic to your website is an important thing to know. Many online businesses have older websites over the web, which ranks very well and probably owners do not know which keywords bring them the traffic. Using ‘Google analytics’, you can get to know which keywords are bringing you the traffic and which don’t. After you have known, you can target those keywords and use them in the descriptions and page titles on your website.

4. Unique Visitors:- If you want to know how many unique customers are visiting your website on a daily basis, then Google analytics tool will provide you information about the number of unique visitors, visiting your website on a daily basis. You may also set your preferences to see trends over a period of time.

It is very important for you to adopt correct marketing strategies so that you can encourage visitors to visit your website. If you do not know from where the traffic is coming from, chances are there you may miss the right spots. To be ensured and improve the efficiency of marketing, making use of Google Analytics is highly suggested. Since it is a free tool, you can easily install it and determine which of your efforts are paying off. You can track the results to manage your time and efforts in a better way.

friscowebsoft
by
Share
« Previous Page