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Frisco Web Solutions is a San Jose, CA based Web Development and Internet Marketing Agency. Located in the heart of Bay Area, we offer Web Design and Internet Marketing services to our customers in Bay Area.

Website Design & Development

SEO Services

Local Internet Marketing

E-Commerce Marketing

Pay Per Click (PPC)

Feel Free To contact Us

(408) 874-5254, (877) 249-1497

info@friscowebsoft.com

1278 Alma Court, San Jose, CA 95112

(408) 874-5254

1278 Alma Court, San Jose, CA 95112

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Web Design and Web Development, Blog

The success of business, big or small depends on many things. Beyond the product or service you offer, establishing yourself as an online brand can go a long way towards building your customer base and generate revenue. If you want to use your website a marketing blueprint, there are some important features must be present in your site.

  •  Domain Name

You domain name must represent your product or service. Avoid lengthy names, hard to spell. Although, it will not affect SEO but provide great potential for misspelling.

  • Great Navigation

The navigation system of your website plays an integral role in user experience. Therefore, your navigation system for top and bottom must be easy, quick and friendly. You can include footer navigation and breadcrumb navigation to make it easier for users to browse through your website.

  • Smartly Placed Call to Action

You must locate CTA in the header and footer of each page apart from inserting in the web content. You can provide your phone number or email ID as CTA, but do not forget to accompany it with brightly colored box.

  • Mobile friendly Design

Mobile friendly, also known as responsive web design an essential element as majority of people browse, research information, make reservations and shop on mobile phone. Furthermore, search engines also offer added advantage to websites with responsive designs.

  • E-mail Sign up

Email sign up button will help you collect email addresses for lead generation. You should locate email sign up on every page. Include sign up CTA across your content for maximum impact.

Clean design, comprehensive fonts, navigation system, easily accessible contact information and quality content are some basics that every website must have.

Bottom Line, if a customer lands on your website, and does not have a positive experience, he/ she will move on.

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Local SEO, Blog

Local businesses have faced significant changes due to the Google Pigeon update. You indeed have all reasons to panic, as you are not finding your business on Google at the position it was earlier, but there are still ways through which you can recover your position through local reviews, citation, and other local SEO tactics.

Just because things have changes, does not mean stuff you have been doing before is not relevant. Best practice always work, and therefore, you should stick to the following traditional local SEO tactics:

  • Manage local listing
  • Have an engaging social media presence
  • Use traditional on-page tactics
  • Get listed on Google My Business
  • Listing on local directories

When you are being listed on local directories, make sure you optimize your profile and get reviews. It is highly advisable to collect email addresses, as this is one of the best ways to reach out your target audiences.

Get Positive Feedbacks

Take list of your customers, and feel free to contact them, and guide them where you want them to provide feedback. Using directories for local promotion always make sense because directories tend to rank higher in results than anything else. Again, ensure that you have enough amounts of reviews in every listing you are on.

Promote local event

You can host or participate any relevant local business and promote it online to not only get more foot traffic to your local store, but also build online reputation. Use proper hash tags to give your visitors the opportunity to further success of your event. Help people spread the word and promote your business.

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Small Businesses, Blog

Marketing plays a crucial role in the success of any business, big or small. Small business usually has limited resources, and niche target, therefore, requires right marketing strategy, resource, and determination. Here are some common advertising mistakes that small businesses often make and you should avoid:

  • Over Promotion

Small businesses think that they should be all over the place to kick start the sales. So, they join every social network job board, manage their website, blog, apart from following traditional marketing practices. It could be a big mistake. Small Businesses should choose their marketing place based on their strengths, and how they want their brands perceived.

  • No website Update

It is imperative to keep your online profile updated because it informs your customers that you are in business. If you have a blog section on the website, keep that updated.

  • Overselling On Social Media

Facebook and Twitter are two social media giants that could help generate leads. You should provide your Facebook followers with compelling content related to your business, instead of overselling your products online. People are less likely to engage with a sales copy and in order to get the right balance in your updates, try the 80/20 formula i.e. 80 % should be social and 20% will be promotional.

  • Believing product or service is so good that it should sell itself!

Indeed, some products and services are so good and strong that they could sell themselves. But, it is not until people know about them.

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