Local businesses have faced significant changes due to the Google Pigeon update. You indeed have all reasons to panic, as you are not finding your business on Google at the position it was earlier, but there are still ways through which you can recover your position through local reviews, citation, and other local SEO tactics.
Just because things have changes, does not mean stuff you have been doing before is not relevant. Best practice always work, and therefore, you should stick to the following traditional local SEO tactics:
• Manage local listing
• Have an engaging social media presence
• Use traditional on-page tactics
• Get listed on Google My Business
• Listing on local directories
When you are being listed on local directories, make sure you optimize your profile and get reviews. It is highly advisable to collect email addresses, as this is one of the best ways to reach out your target audiences.
Get Positive Feedbacks
Take list of your customers, and feel free to contact them, and guide them where you want them to provide feedback. Using directories for local promotion always make sense because directories tend to rank higher in results than anything else. Again, ensure that you have enough amounts of reviews in every listing you are on.
Promote local event
You can host or participate any relevant local business and promote it online to not only get more foot traffic to your local store, but also build online reputation. Use proper hash tags to give your visitors the opportunity to further success of your event. Help people spread the word and promote your business.