Boost Your Sales By Getting Your Online Marketing Right

It can be extremely annoying trying to comprehend how to get more calls & leads from the Internet with an array of diverse approaches (SEO, PPC, Social Media, Pay-Per-Lead) along with all sorts of providers calling you every day to preach the next best thing (Yellow Pages, DexKnows, Angie’s List, Reach Local). What do you do, what order do you do it in, and who do you trust?

Over the years working with hundreds of Plumbing & HVAC business owners, reviewing thousands of websites, the professionals at Frisco Web Solutions have discovered the key elements of a successful online marketing strategy and boiled it down to a simple checklist. This checklist will certainly help you identify what is missing from your present strategy and what you must focus on next to take your business to the next level.

►  Is your website appropriately optimized for search?
Are you helping Google understand your true service area?
Do you have unique content on each of the pages of your website?
Do you have pages for the brands that you service?
Do you have pages on each of your core services?
Do you have your main keyword in the title tag on each of the pages of your website?
 
►  Does your website rank on page one of your most important keywords like “your city Plumber”, “your city Plumbing”?
 
►  Is your website optimized for conversion (visitors to callers)?
Do you have a compelling Call To Action at every page?
Are you using authentic images/video? Photo of the owner, photo of your trucks, photo of your team, etc?
Do you have the Phone Number in the top right corner on every page?
 
►  Is your website mobile-friendly?
 
►  Are your consistently creating new content, blogging, and creating new inbound links back to your website?
 
►  Have you optimized appropriately for the Google Map Listings?
Do you have a proactive approach for getting new online reviews every day?
How many online reviews do you have?
Are you on all the major online directory listings with the same company name, address, and phone number?
Have you correctly optimized your listing?
What is your Google Login for Google Plus & Google Places?
 
►  Are you active on Social Media?
Are you updating your social profiles on a daily basis?
How many likes do you have on Facebook?
Do you have your business profiles setup on YouTube, LinkedIn, Google+, Twitter, and/or Facebook?
 
►  Are you leveraging e-mail marketing?
Are you leveraging email to get online reviews and to draw customers into your social media profiles?
Are you sending out a monthly email newsletter?
Do you have a database with your customer email addresses?

 
►  Are you taking advantage of paid online marketing opportunities?
Are you taking advantage of Paid Lead Services?
Do you have a premium ad on CitySearch, Yelp, and/or Angie’s List?
Do you have an AdWords Campaign? Are you strategically targeting with specific landing pages, text ads, and ad groups?
 
►  Do you have the right tracking in place to gauge your ROI?
Google Webmaster Tools
CRM with tracked lead sources
Call Tracking
Google Analytics
 
Need Help With Your Internet Marketing?

If you are looking for a little help putting what you have learned about Web Marketing to work, look no further than Frisco Web Solutions. Our team of certified professionals has many years of experience assisting plumbing companies with an array of Digital Marketing needs. Feel free to reach out to us for a No-Obligation quote personalized to meet your specific needs and we’d love to speak with you to find out how we can help!

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