Why Use ‘Google Analytics’ to Ensure Your Marketing efforts are Targeting Potential Customers?

Google Analytics is one of the powerful and effective tools used for monitoring and analyzing traffic to your website. It provides you immense information about who is visiting your website, what they have been looking for, how they are getting to your website, etc. To improve the effectivity of your marketing campaigns, it is essential for you to understand how customers use your website. This can be done by making use of the ‘Google Analytics’.

The data provided by Google Analytics is extremely important to look at, as if you don’t, you could be missing out valuable tweaks which could increase the efficiency of your website. The best part about Google Analytics is that it is free. You just need to provide a confirmation code that Google gives you while setting up an account on your website and after 24-48 hours, you are ready to use its immense benefits.

Google Analytics gives you inclusive information about how your website is used by the customers. It gives you plentiful information using which you can re-frame your marketing efforts. Let us have a quick look on the pointers on which Google Analytics provides you information:-

1. Time Spent on Website:- If your customers are leaving your website as soon as they entered, it is not a good sign. Customers, who spend more time on your website in exploring products and services offered by you, are more likely to make purchases or return back to your website. Google Analytics provides you information about the average time spent by the customers on your website. The digits could be seconds or minutes, but it can make a huge difference in your sales and leads.

2. Traffic Sources:- Have you ever given a thought from where all the traffic is coming to your website? Google Analytics will provide you complete information about all those sources from where traffic comes from. This way you could re-define your marketing strategies and target all those areas in a better way to grab the interest and attention of the potential customers.

3. Keywords :- Knowing which keywords are pulling in most of the traffic to your website is an important thing to know. Many online businesses have older websites over the web, which ranks very well and probably owners do not know which keywords bring them the traffic. Using ‘Google analytics’, you can get to know which keywords are bringing you the traffic and which don’t. After you have known, you can target those keywords and use them in the descriptions and page titles on your website.

4. Unique Visitors:- If you want to know how many unique customers are visiting your website on a daily basis, then Google analytics tool will provide you information about the number of unique visitors, visiting your website on a daily basis. You may also set your preferences to see trends over a period of time.

It is very important for you to adopt correct marketing strategies so that you can encourage visitors to visit your website. If you do not know from where the traffic is coming from, chances are there you may miss the right spots. To be ensured and improve the efficiency of marketing, making use of Google Analytics is highly suggested. Since it is a free tool, you can easily install it and determine which of your efforts are paying off. You can track the results to manage your time and efforts in a better way.

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