Promote Your Electrician Business With Proven Web Marketing Strategies
If you don’t see your company’s website listed on the first page of search engine, you are probably losing business to other electrician contractor and electricians. Frisco Web Solution can certainly help! We have proven experience helping electricians boost organic search visibility, traffic, leads and sales. With thousands of self-proclaimed “SEO experts”, it can be hard to differentiate fact from fiction. At Frisco Web Solutions, we offer complete transparency and services backed by tangible data.
3 key things your website will need to rank above other electricians include:
► Your website code required to be convenient for search engines to find, read, index and rank.
► Your offsite factors must be optimized to strengthen your site’s authority.
► Your onsite content must establish your company as an authority in the electrical industry.
1 Extensive Website Tracking & SEO Audit
You cannot make the most of what you do not precisely measure. We market clients’ businesses as if we own them ourselves. So as to offer you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same was a great CFO would look at your financials. The majority of SEO providers show off traffic and rankings. Guess what? Neither of these metrics matter if you are not experiencing augment in profit, revenue and booked jobs from organic searches.
A typical SEO audit includes:
► Analysis and evaluation of your company’s presence online – social media, linkscape, and more
► Analysis and evaluation of your website code, structure, and content
► Competitor analysis
► Keyword research and identification
► Analytics and SEO software implementation
► A business intake so that our account managers see your business from an owner’s perspective
2 Fundamental Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any fundamental progresses needed to facilitate your ongoing SEO success. To rank well on Google, you will certainly require well-optimized onsite content. However, if your website is not coded and structured appropriately, the search engines will never see the wonderful content you create. If code and site structure concerns are recognized while SEO audit process, it must be fixed prior to any content optimizations are done.
Albeit every situation is unique, typical foundation improvements include things like revising your website’s title & meta tags, renaming several web pages, providing the website files a more logical structure, progressing the website speed (load speed is a key ranking factor), enhancing the local SEO by creating more geographically relevant content, and also recoding the website onto a CMS (Content Management System).
3 Content Creation & Marketing
With the right foundation in place, and armed right keywords, the updating the content on the website and when necessary, create new website pages is the next step in the SEO process. Contrary to what you might think, Google does rank websites – it ranks Web Pages. Each page of content on the website provides you a prospect to rank for a particular set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat and each page of content is like a baited line thrown into the internet sea of fish. More lines in the water, pages on the website, equals more fish, visits, leads & sales. The content must be targeted top keywords, however, it also must establish your company as THE authority for the electrical services you offer.
4 Optimization of Off-site Factors
Optimizing the overall footprint on the internet is the ultimate step in the SEO process. Just think of links from other authoritative websites (local chambers of commerce, or manufacturer’s pages) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility.
However, you must make out that not every link is created equal. Getting links with the purpose to manipulate Google’s ranking algorithms is prohibited and doing so can get your website barred from the search rankings. The correct way to magnetize links to your website is to earn them by creating exclusive and outstanding content, which is truly valuable to your prospective clients.
Feel free to get connected today to explore how SEO specialists at Frisco Web Solutions can help your electrician business grow with SEO!