Effective Small Business Internet Marketing Strategy To Get Your Phone Ringing
Every time we highlight an industry that can benefit from local internet marketing services and several easy steps to follow to get your phone ringing for more sales inquiries. This time we are focusing at SEO strategies for plumbing business.
- Consistent Citations –
The importance of consistent citations to local businesses cannot be emphasized enough. This includes the same name, address and phone number (NAP) mentioned across the web. An error in your contact number or a spelling error in your address can send signals to search engines about the reliability of your company, knocking you down the plumber SEO rankings. The most scalable way of achieving this is to create business directory listings that are based around your niche and locality.
- Geo-Targeting the webpages around the location
After creating your plumber website it may be that your site only targets a broader city of where you’re based. This is fine, but also means that you may not be as optimized for very local searches within smaller towns within that region. So how do you show up for very local searches within your city?
- Here are a few ideas:
- Base a case study of work you did in these locations. Include the plumbing problems you solved, testimonials from your customers, and photos of the job.
- A history of waterworks within a specific region. Who supplies the water in that region? Is it soft or hard water? The average cost of water bills, etc.
- If you have staff who live in a particular town, conduct an interview with them about what they love so much about that town.
- Get Social Now
You need to setup your social media profiles across the big four, Facebook, Twitter, Google+ and LinkedIn. Then you need to start gaining followers that are a blend of spokespeople in your industry and potential customers who can catapult your company message throughout the digital stratosphere.
Think about the types of questions consumers are asking about plumbing and search for these across the platforms. Like on Twitter search “need a plumber”, “plumbing tips”, and “plumber help” and reply to the types of queries users need help with.
In the age of the gift economy free plumbing advice can reap fantastic rewards for future call outs in your local area. As a plumber your time is precious, so using some automation and scalability will save you a lot of time and hassle.
It’s fair to say we have only just touched the tip of the iceberg on how to promote your plumbing company on a local level, but these plumber SEO tips are sure to set you up for greater things to come.
Be sincere and helpful and the inquiries will come!